BMW Motorrad: art and motors under the banner “The House of Machines”

BMW Motorrad – The two wheels are taking up more and more space within the orbit BMW, as demonstrated by the many events carried out by BMW Motorrad under the slogan “Make Life a Ride“, to underline how the motorcycle can be not only a convenient means of transport, but a real lifestyle.

BMW Motorrad is at the forefront as the exclusive partner of a new facility that opened its doors on November 29th in the arts district of Los Angeles: “The House of Machines”. He explains the project directly Drew Madascia, Strategic Director The House of Machines: “It is a place dedicated to people who love details, perfection and who have a passion for motorcycling among the cornerstones of their lives. Here man and machine coexist and this is not just the motto of 'The House of Machines', it is the philosophy that accompanies us every day and for this BMW Motorrad is the ideal partner".

To create this exceptional experience, The House of Machines brings together a wide range of offerings under one roof: fashion, mechanical, taste, craftsmanship and music. Thanks to the collaboration of its selected partners, “The House of Machines” offers only the highest quality products in each area. Among the two wheels, therefore, there could not fail to be products from the BMW Motorrad range which are beautifully displayed in the various venues in the area.

"BMW Motorrad and The House of Machines share the same passion for motorcycles and the surrounding lifestyle - he claims Thyme Resch, Vice President Marketing and Sales of BMW Motorrad -. The House of Machines is the perfect everyday experience to meet our slogan 'Make Life a Ride'".