BMW: RadLand, the new virtual reality platform, presented

The world is evolving rapidly and virtual reality is increasingly present in our lives and services. BMW Motorrad Italy announced a new platform, called RadLand, through which the various products and services offered by the German brand regarding the motorcycle sector can be discovered.

The new platform

The virtual scenario where the user finds himself moving is one square reconstructed three-dimensionallyand, where it is possible to literally walk and interact with the elements that represent the contents: the buildings are the hotspots and represent the available services, which you can physically enter to discover the details.

Entering the Showroom you find yourself in a real BMW Motorrad dealership, where you can configure different motorcycle models pre-established and also find accessories and clothing for motorcyclists. In the Service Center, however, you can find the after-sales services designed for customers such as, for example, Just for Me and Service Check-In. Through the Experience room, you can access BMW Motorrad travel proposals and available experiences.

There is also a cinema

This virtual village also offers a movies, where it is possible to enter the BMW Motorrad social channels, meet other enthusiasts in the space dedicated to the FederClub and finally watch the videos through a real cinema screen connected to the official BMW Motorrad YouTube channel.

In the square there are also a info point to stay updated on the news on the platform and a newsstand for all the news relating to the BMW Motorrad brand. Finally, it will be possible to switch from the virtual experience to the real one, by booking a motorbike tour thanks to the interfaces with Test Ride Now and Rent a Ride.