MV Agusta returns as a protagonist at EICMA 2023

MV Agusta will be at2023 edition of EICMA, the international motorcycle show that will be held in Milan from 7 to 12 November. The Schiranna company will therefore return to one of the most important motorcycle events in the world and for the occasion MV Agusta will unveil various new features, including the long-awaited 9.5, which will be presented to the public in its final form.

MV Agusta's great return to EICMA coincides with the first participation in the event in collaboration with the new partner Pierer Mobility AG. In addition to discovering the latest additions to the MV Agusta range, previews of the future plans of the Varese company will be announced at the Milanese show. 

A look at the future of the brand

Timur Sardarov, CEO, MV Agusta Motor SpA, said: “Thanks to the collaboration with Pierer Mobility AG, the largest European motorcycle manufacturer and solid partner in our adventure, we are stronger than ever and with an ever-increasing operational capacity. The road ahead of us promises to be full of exciting challenges and new goals, we couldn't dream of anything better. MV Agusta, with its iconic models all produced in Italy, will continue to arouse the admiration of the public and critics. There is no doubt that once again, MV Agusta Motorcycle Art will be at the center of attention at EICMA.”

Luke Martin, Chief Operations Officer, MV Agusta Motor SpA, added: “EICMA represents the most important stage in the motorcycle industry, and we are delighted to return to be part of such a strategic event. It will also be the perfect opportunity for us to show our fans, partners and the press the direction in which MV Agusta is moving. The partnership with Pierer Mobility AG has brought many changes and improvements in every area of ​​the company. EICMA is the ideal context for a first summary of the last 11 months and to look with confidence to the next chapter in the history of our incredible brand."