EICMA 2023 was a success: record edition with over 563.000 visitors

The 2023 edition of EICMA which closed last Sunday at Fiera Milano Rho was a huge success. With well 2036 brands present, over 700 direct exhibitors (of which 67% coming from abroad representing 45 countries), the 2023 Milanese event dedicated to the world of two wheels was the best edition in the history of EICMA with well- 563.848 attendance, or +19% compared to 2022.

Positive feedback at all levels

A boom in visitors which could only make the organizers of EICMA happy, which once again confirms itself as an event of global importance for the motorcycle sector. Added to the large number of visitors are the excellent attendance figures from sector operators, as well as from the media who guaranteed timely international coverage of the event. 

The statements

By making an appointment at EICMA 2024, scheduled for next November 5th to 10th, Paul Magri, CEO of EICMA SpA comments: “There is no pre- or post-pandemic, there is EICMA. Reading these results leaves no room for interpretation and confirms how our appointment is still today the best performing business and relationship opportunity, and above all, marketing and communication, for companies in our sector. We continue to demonstrate an international appeal and value unique in the world, growing continuously and exponentially in all indicators since 2021, when some thought our event was obsolete. Added to this is the growing attention of the institutions, which also relaunches the value of EICMA as an indispensable moment to shine a spotlight on the needs of the sector and increase its relevance and authority".

Words which are echoed by those of Peter Meda, president of EICMA SpA: “EICMA has not only continued to invest in its evolution from fair to exhibition event, but enters its 110th year of history with an open look to the future and innovation of the event itself, establishing itself to some extent also as a transversal and customary event. The pavilions were packed with families and young people, with passion, with new special contents, entertainment and events, which complement in an increasingly complete and engaging way the great commitment of the exhibitors, to whom we extend our heartfelt thanks for their trust and loyalty that they continue to show us. We also pay the same gratitude to our sponsors, partners and institutions that support EICMA".