Held's innovations for biker fashion presented at EICMA 2023 [LIVE VIDEO]
From the newly developed wearable airbag to the Dragger jacket
Ad EICMA 2023 which took place in recent days Hero, a well-known clothing brand for motorcyclists, has revealed the latest product news that we heard directly from Alex Vailly, commercial director of Held.
Held brought its great variety of motorcycle jackets and gloves to the Milanese event, with a wide range both in terms of style and sizes. Among the most interesting innovations, previewed at EICMA, is the new wearable airbag with a new protective configuration that includes protections concentrated on the chest, hips, collarbones and shoulders.
Another new feature for 2024 is the Dragger jacket, light and with a casual style, but equipped with all the protections to guarantee a high level of safety. Held's Dragger jacket is priced at €279 and will be on sale from March-April next year. Also aimed at summer 2024 is the new Held shirt with breathable fabric, high anti-abrasion performance and integrated protections.
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