EICMA 2021: an event fueled by an ever-living passion

In a statement released by EICMA SpA, talking about the next edition of the International Cycle and Motorcycle Exhibition scheduled by 23 al November 28, 2021 in the pavilions of Fiera Milano in Rho, the work of the organization and the passion linked to the well-known international trade fair event are underlined.

the message

“The organizational machine is now at full capacity and is working to put a smile back on enthusiasts' faces, leveraging the most authentic sensation you get when riding the products of our industry, namely freedom. Freedom to be able to gather around our passion again, to take back what is ours, freedom to get excited, to see and touch all the latest news first-hand, in a single moment and without the cold intermediation of a screen after a year in which the limitation of individual freedoms has become a necessity, but also the greatest limit. At EICMA, passion can be felt and experienced". It is stated in the note.
A mention also about digital integration and the heartfelt lack of the Milanese event, considering the recent development of digital events for the presentation of various new features. “Digital dynamism, born as an emergency response, has also accelerated the process towards greater integration of innovative solutions, which the organization has begun to activate in a systematic and complementary way already in the latest editions and which it will continue to implement”, is quoted again in the press release.
An event that represents: “a universal and current value for the mobility industry: a unique characteristic that has always given equal opportunities and visibility to all exhibitors, making them a solid and compact force, regardless of specific weight and market shares. Furthermore, the great attention surrounding the sector, which has given motorized and pedal two-wheelers a renewed prominence, today represents a further element of attractiveness, as demonstrated by the numerous registrations we are already receiving. This lively ferment gives the 2021 Edition a great symbolic value and also an important responsibility in channeling and catalyzing this interest into a single large container of passion, visibility, but above all measurable opportunities", as indicated again in the press release.

Image: EICMA