EICMA 2023, all ready for the 80th edition

The new edition of EICMA, the history fair dedicated to the world of two wheels, will take place in the next few years 7 and 12 November, effectively turning them off 80 candles of what is one of the most important events in the world dedicated to our beloved "thoroughbred horses", whether with or without engine, combustion or electric.

We are back to historical levels

Pietro Meda, President of EICMA, confirmed during the presentation press conference that the historic event can finally be said to have "returned to the levels of EICMA”. The trend, in any case, is positive and the attendance at the Rho Fair, on the outskirts of Milan, confirms this. They have been confirmed further 1.700 marks, from 45 different countries. More specifically, 64% of exhibitors will come from outside Italy, confirming the international vocation of the event. Once again, performances and shows are planned, in perfect line with tradition, but there are also several new features, some of which have been revealed in the previous months and recently. One of these is undoubtedly the Esports Arena, a section dedicated as you can imagine to esports and video games. For the occasion, the finals of the four-stage online motocross championship will be held, which involved players from Europe and the United States.

Mobility in the city

The second novelty of this eightieth edition of EICMA it is the area Urban Mobility. It is not so much a space dedicated to new sustainable mobility solutions, such as pedal-assisted bikes and scooters which have already been included in the event for years, but a sector with a high institutional value in which companies, institutions and start-ups will also be present. sector. As he stated this morning Giacomo Biraghi, international expert in urban policies, la mobility sectors it has always shaped cities and their structure. Perhaps never before have we been witnessing a process of modernization caused by new solutions for mobility, including private ones, with different needs that will also be explored and studied during the days of the fair.

As mentioned, however, not only news, but also welcome returns. Like the test laughs (including e-bikes), the photographic set EICMA Effect and Temporary Bikers Shop. In addition, of course, to the entire collection of the most important innovations from the world of motorcycling and cycling, which will nevertheless remain the absolute protagonists.