EICMA Riding Fest: big party in Misano on 27 and 28 April with over 280 bikes on test

Everything is ready for the first edition ofEICMA Riding Fest, the new free event organized and promoted by the Milan International Two Wheel Exhibition on the occasion of its 110th anniversary which will be held in the paddock of Misano World Circuit Marco Simoncelli in the weekend of 27 28 and April next.

The two-day EICMA celebration includes the participation of over 280 bikes tested on road, off-road and track, preparatory activities reserved for young and very young people and the presence of the best technical clothing brands. To enliven the event there will also be freestyle shows, entertainment from the stage with Radio Deejay, the presence of VIPs, talent, riders and motorsport legends, Sky live broadcasts of the MotoGP races from Jerez, food, an exhibition village and also a space reserved for gaming with motorbike and car simulators.

Free entry

Entry to the EICMA Riding Fest is completely free, upon registration on the eicma.it website, as are all the driving experiences, with the exception of the test sessions on the international track, which can already be purchased on the event website and whose proceeds will be entirely donated to the Marco Simoncelli Foundation.

The offer of the two days of Misano includes free demo rides on asphalt with trailblazers, which will take place in the area surrounding the circuit, off-road tests on a specific ribbon open to both specialist enduros and twin-cylinder bikes and, as anticipated, test sessions in track with the supersport and hypernaked range. And then there is also space for the younger ones with two test proposals dedicated to them: one for sixteen-year-olds reserved for testing 125 motorcycles on a mini-track created in the MWC paddock and one, more preparatory, for boys and girls aged six to the twelve years developed thanks to the collaboration with the FMI (Italian Motorcycle Federation).

Declarations

The president of EICMA SpA, Peter Meda: “We have chosen a place particularly suited to hospitality which represents the beauty, history and passion for motorized two-wheelers, in order to set up another important stage for the motorcycle industry. Here in Misano the protagonists will be the finished product, the motorbikes and the enthusiasts who will come together in a unique experience, all without forgetting the show and the contents dedicated to safely introducing young and very young people to this fantastic world. In fact we are inaugurating a new unique and fascinating dynamic, based on a simple recipe: I see all the new models at the Milan exhibition event and then try them in the spring. It is very useful for manufacturers, but above all it is a dream that comes true for all enthusiasts almost free of charge. To date, we hope to be able to get a few thousand people into motion throughout the weekend and to welcome as many of them to the paddock of the circuit: their happiness is the best way to celebrate the value of our exhibitors, our partners and a unique achievement in world like that of the 110 years of history of EICMA".

John Copioli, FMI President: “We are thrilled to participate in the EICMA Riding Fest, a novelty which, I am convinced, will attract many motorcyclists to Misano. The Italian Motorcycle Federation will be an active part of this event: we will organize courses for children and we will be present with our instructors within the Hashtag 125 area. We will therefore be focused on activities for young and very young people, to whom our instructors will address with competence, dedication and enthusiasm. We will pass on our passion and concepts related to safety to the kids. Furthermore, we will be available to the public with the opening of the Federal Technical Center overlooking the Square. This structure has now become a point of reference during major events and is fundamental, throughout the year, for the training of motorcyclists, be they pilots or road users".

Luca Colaiacovo, President of Santa Monica SpA: “Misano World Circuit is a point of reference for many global motorsport communities and now becomes the place where motorbikes go from being a dream with closed eyes to the reality of testing. In recent years, with the investments of the owners, the Financo Group, we have created a large Motor Park, in which it will be easy to get excited by the fantastic motorcycle models that will be available".

Fabrizio Piccioni, Mayor of Misano Adriatico: “In motorsport 'Misano' means engines and the whole territory is tuned in to such an eagerly awaited event. The EICMA Riding Fest enriches a truly extraordinary calendar of events, guests will find an immediate feeling and the efficient organization of our hospitality industry."

Andrea Albani, Vice President Motor Valley: “The people of the EICMA Riding Fest arrive in the heart of the Motor Valley, where the passion for motorbikes has generated a heritage that has consolidated itself in an industrial district without comparison in the world. I like to think that in all these 110 years the creativity and industriousness of this area have offered many two-wheeled jewels that have made EICMA visitors happy. The event adds a precious pearl to a winning combination, I am sure it will be a great show."

Paolo Simoncelli, Marco Simoncelli Foundation: “I thank the entire EICMA structure and its leaders for this opportunity, I am happy about it. In recent years, also thanks to their help, we have done many things. For example, we built 'Casa Marco Simoncelli', a day center for disabled children in Coriano or last year we donated an ultrasound machine to the Infermi hospital in Rimini. Inside the MWC Square of the circuit, in conjunction with the EICMA RIDING FEST, our annual 'Sic Motorcycle Meeting' will be held. The proceeds from these two events will help us donate an ultrasound machine worth €100.000 to the Ceccarini hospital in Riccione (RN). It is an honor to be the non-profit organization chosen as the recipient of the donation, especially because you will celebrate your 110th on the track dedicated to my son."

Free ticket and motorbike houses present 

The free ticket - obtained following registration - will only allow access to the paddock area and the event, while each enthusiast will then be able to request and activate all the various free driving experiences, with the exception of the track experience, directly on site at the desks of the manufacturers and in the various thematic areas until vehicle availability is exhausted.

Among the alone motorcycle brands who have already confirmed their presence we find Aprilia, Betamotor, Benelli, BMW, CF MOTO, Ducati, E-Boost, Etriko, Fantic, Honda, Kawasaki, Kove, Moto Guzzi, Moto Morini, Mondial, MV Agusta, QJ Motor, Royal Enfield, SWM, Suzuki, Triumph, TM Moto, T-Moto, Voge, Yamaha and Zero Motorcycles.