Do you feel the connection?: Beta tells the story of the intimate bond between motorcyclist and motorcycle

How many people establish a connection with an object in everyday life? How many, through a sort of personification, speak and have feelings for something that is inanimate, but which often represents the owner's greatest passion? Often it is precisely passion that leads human beings to treat everyday objects as if they were friends, family, a lover...

Among these people, one of the categories that perhaps most tends to give a name and essentially a life to an object, are motorcyclists with their motorbikes. It is not an easy bond to describe, but Betamotor, through the advertising campaign "Do you feel the connection?", is the company that perhaps, perhaps exaggerating, has managed to best explain the bond that unites motorcycles and offroad motorcyclists.

In the video a motorcyclist appears who cannot sleep, in the meantime his motorbike parked outside is caught in a storm. The man thus decides to replicate the same sensation that he experiences on the motorbike by putting himself in the shower and then returning to bed, still all wet, with an obviously hilarious result.

The video was born from an idea by Paolo Migone, who perhaps many remember as the Zelig comedian with the lab coat and black eye, a great motorbike enthusiast. With Andrea Salaroli directing and Alberto Guerra in the role of the passionate, or perhaps passionate, protagonist.