BMW Motorrad: Fuel For Life platform presented

From exploration to track passages on specimens BMW Motorrad. The different experiences riding models of the Bavarian brand can be consulted on a new portal “Fuel For Life”, which initially includes the two categories “Travel” e “Training”.

BMW Motorrad Fuel For Life

Accessible online via a dedicated address, based on the budget and time available, the platform allows you to choose an appropriate proposal among the range of itineraries and initiatives. Once the search is complete, the customer is directed to the BMW Motorrad partner to finalize the booking.
The range of opportunities is initially available for Europe, but will be expanded in the coming months with additional categories.
The two initial proposals are “Training” e “Travel”, as mentioned. The first refers to experiences on the track, such as the "Racing School Europe" on specimens such as BMW S1000RR e M 1000RR. A way to improve driving skills in the presence of professional instructors on well-known international tracks such as Mugello in Italy, or the "Circuit Ricardo Tormo" or the "Motorland Aragon" in Spain. Small group learning aimed at beginners, more experienced riders or semi-professionals allows different motorcyclists to receive the right knowledge.

The other refers to experiences “Travel” like “The Great Getaway” o “Follow The Trails”.
“The Great Getaway” for 2022 it offers three stimulating destinations. A premiere in Costa Rica already underway, then again in Portugal (bookable) with tours from April to June and in the United States scheduled for August to October.
Eight days of riding itineraries that allow you to savor the sensations of road riding with the range of BMW R 18 examples. Enthusiasts are accompanied by professional tour guides and are also highlighted with a support vehicle, hotel accommodation and selected meals.
The groups for each tour are built from a small number of people and the daily stages of 150 to 200 kilometers are completed so that by the evening and in their free time the participants can share the various experiences savored on each occasion. Interesting too “Urban Day”, an experience shared in well-known cities such as San José in Costa Rica, Lisbon in Portugal and Portland in Oregon, United States.

Moving on to “Follow The Trails” it is an off-road adventure that projects interested parties into remote and unknown places of the International GS Trophy. Participants follow in the footsteps of the GS Trophy teams by observing landscapes in Mongolia, Albania and Thailand on specimens of BMW GS range like F 750 GS, F 850 GS e R 1250 GS.

Photo: BMW Motorrad