Piaggio sold 519.700 two-wheelers in 2015

Piaggio – In 2015 Piaggio sold a total of 519.700 vehicles worldwide, compared to 546.500 in 2014. “The 4,9% decline in terms of units sold by the Group was effectively counterbalanced, from the point of view of revenue growth, and by the shift in the mix towards products of greater unit value (with, in particular, an increase of 26,7% XNUMX% of turnover in the motorcycle segment), and by the premium pricing policy conducted by the Piaggio Group.” we read in a note from the Group.

In 2015 Piaggio sold 322.500 two-wheeled vehicles (334,200 in 2014), for a net turnover of 884,9 million euros, up 5,2% compared to 841 million euros in 2014. The data also includes spare parts and accessories, which recorded sales of 123,9 million euros (+8,3% compared to 2014). In the two-wheeler business, Piaggio recorded growth in turnover in all the main geographical areas in which it operates, with revenues of 665,5 million euros in the EMEA and Americas areas (+5% compared to 2014), 196,2 million euros in Asia Pacific (+3,8%) and 23,2 million euros in India (+26,2%). “In the European two-wheeler market, Piaggio reconfirmed its absolute leadership, closing 2015 with an overall market share of 15,2% and a 24,1% share in the scooter sector (leaping the second by approximately 11 percentage points). European competitor). The Group's positioning also remains particularly strong on the North American scooter market, with a share of over 20%.” the note continues.

In the scooter sector, Piaggio recorded growing revenues in 2015 for the Vespa brand (+3,5% compared to 2014) which in 2015 recorded sales of 166.000 units worldwide. Revenues in the motorcycle sector are also growing, with an overall increase of 26,7%. The increase in turnover was equal to 27,4% for the Moto Guzzi brand thanks to the success of the main product innovations that Piaggio launched in the first half of 2015: the motorbikes of the V7 750 range (+44% in units sold compared to to 2014), and California 1400 (+36% units sold). In 2015 Moto Guzzi sold a total of 7.880 units, for a growth of 24% compared to 2014. Similarly, the Aprilia brand in the motorcycle sector recorded a 36% growth in revenues compared to 2014. The Aprilia super sports bikes with V4 engines, also thanks to the image benefits deriving from the commitment in MotoGP and Superbike, and the conquest of the 1000 Superstock 2015 FIM Cup, recorded a strong increase in sales in 2015, equal to +56% in volumes per the RSV4 range and +74% in volumes for the Tuono 1100 models.