Piaggio Fast Forward, John Hoke joins the Advisory Board

Piaggio Fast Forward – Piaggio Fast Forward, a company established and controlled by the Piaggio Group and an advanced research center on the mobility of the future based in Boston, announces the entry into its Advisory Board of John Hoke, Vice President Global Design of Nike inc.

Founded in 2015, PFF is a division of the Piaggio Group, the largest European manufacturer of motorized two-wheeled vehicles and one of the world leaders in its sector. Piaggio Fast Forward is focused on some fundamental themes such as the future of mobility, intelligent urban transport, short-distance delivery of goods, travel in closed or open environments, networked devices that can improve mobility, sport, free time and recreational activities. The Company is headquartered in Boston, Massachusetts, in close proximity to some of the world's most prestigious research universities such as MIT and Harvard, as well as one of the world's most active startup communities. Piaggio Fast Forward is led by a team of young innovators mostly specialized in robotic engineering, design and anthropology, with the aim of studying and developing innovative solutions for mobility, to anticipate and satisfy new behaviors and new needs of the world population.

Hoke, global head of Nike product design, is considered one of the most innovative minds in the field of design applied to technology. He joins an advisory board made up of leading figures in the world of technology and robotics, such as Nicholas Negroponte (Co-Founder of MIT Media Lab, Professor of Media Technology at MIT), Jeff Linnell (founder of Bot & Dolly), and Doug Brent (Vice President Technology Innovation at Trimble). They will work together with the rest of PFF's talent, led by Professor Jeffrey Schnapp (CEO of PFF) and architect Greg Lynn (Chief Creative Officer of PFF).