The partnership between Motul and Dakar is born: made official at EICMA

Also Motul I will be present at EICMA 2017, where he presents his vision in a completely new stand of over 200 square meters. many, but necessary to contain all the brand's passion for the racing world by re-proposing the setting of what is the most fascinating of rallies: the Dakar Rally.

The presence of Motul will be characterized by a strong involvement of visitors who will have the opportunity to immerse themselves in the atmosphere of this spectacular race with sand, tents, bivouacs and cacti. From the next edition, number 40, the Dakar has signed a prestigious partnership with Motul which will be in South America as Major Partner and Official Lubricant Partner of the event. The Honda HRC CRF 450 Rally which will tackle the tracks and dirt roads of the 2018 Dakar will be the protagonist of the stand. A unique bike for the toughest race in the world.

A section of the stand will allow visitors to enter the Motul Lifestyle, which will present at EICMA the new merchandising line created exclusively for Motul enthusiasts, and will be previewed in Milan during the show. A tradition that comes from the past to look to the future and which will be set in a real "Motul Garage". A complete merchandising line with clothing and items that satisfy the needs of all lovers of motorcycles, technology and tradition.
In the "Motul Garage" the fascinating new creation by Luca Pozzato of Officine GP Design will also be exhibited, the artist who in 2016 created the fantastic Motul Onirika 2853 for Motul.

Finally, Motul will also be present in the external MotoLive area, with the spectacular evolutions of the Russian stuntmen of the Legend Stunt Team who will involve the public with their exercises that defy the laws of gravity.