Events

A section of the stand will allow visitors to enter Motul's Lifestyle which will present the new merchandising line

Kawasaki at the 2017 Tokyo Motor Show – The house from Minato, Tokyo, is offering a new proposal for the Japanese event that pays homage to the historic Z1 Super Four and a new Ninja 400

New Yamaha Niken – The house of Diapason introduces the new version of Niken, the distinctive three-wheeled vehicle designed to convey particular sensations on every curve

Honda at the 2017 Tokyo Motor Show – At the 45th edition of the Japanese event dedicated to mobility and technology, the Alata company presents concepts and technological proposals that also show the current and upcoming dynamism of the company

After the excellent results of last year, the area dedicated to E-Bikes and Start Ups and Innovation returns. The MotoLive outdoor arena and the Temporary Bikers Shop are unmissable. The Security Area and the East Eicma Motorcycle are added to the list. Frame of the Exhibition the now famous Motorcycle Week in the Milanese city.

Compared to the 2015 edition, the number of companies present at the Fair grew by +12%

Like every year, the last round of the Trial Masters Beta 2017 scheduled for Sunday 8 October at the Pro Park in Genoa will be a big party.

Final preparations for the big BETA end-of-year party, date set for Sunday 15 October at the Rignano sull'Arno factory (Via Pian dell'Isola 72).

EICMA 2017 starting off on the right foot. A few days after the end of the pre-sale promotion, it recorded a +2016% increase in tickets sold compared to the same period in 50.

In the afternoon autograph session and photo opportunity with Melandri, Davies, Rinaldi and Jones

In 2016, 124.400 pedal-assisted bikes were sold in Italy

Burgman can also be admired at the Boat Show (from 21 to 26 September), which will see Suzuki as a major protagonist with the Marine division

Alessandro Danini won the title of “Epic Moped”, for imagination, peculiarity of the vehicle and disguise

Over 200 exhibitors present, mostly Italian, to offer products and services related to two wheels

Among the new features for 2017 is the collaboration with the contemporary Milano Jazz Festival

Among the guests Karen Davidson, great-granddaughter of one of the founders of the historic motorcycle brand

The proceeds will be used to purchase electronic consoles and games to be donated to pediatric departments in the main Italian hospitals

It starts on September 17th from Rome, then: Naples, Florence, Sicily and finally Turin and Genoa

Moto Guzzi Open House 2017 - After last year's record, on the occasion of Guzzi's 95th birthday, spaces and activities have grown in an edition that was unfortunate only due to the adverse weather

Save these dates and don't miss the last Jeep and Harley Davidson event to coincide with the 20th anniversary of the European Bike Week in Faaker See, Austria, from 5 to 10 September. Up to 120.000 people are expected for this hyper-adrenaline event with excellent live music, exceptional merchandising, the Custom Bike Show and the legendary parade.

The MotoGP commentator and the engineer have achieved 6 world records, thanks to the collaboration of: Pirelli, Malossi and Benelli

On Sunday 17 September the most extravagant riders in Italy meet in Cardano al Campo to win the summit of a 50 meter route and win the Epic Rider title.

120 thousand attendees are expected at the European Bike Fest in five days. 20 years after the first edition, it represents an unmissable event especially for all fans of the Harley world. Many collectors but also many customization professionals: stands open to drink, eat and exchange strictly original or handmade pieces. Lead Band of a very rich musical program will be Black Stone Cherry

In 2016 in Italy, the sales data regarding e-bikes shows an extremely positive trend, 124.400 e-bikes equal to +120% compared to 2015. Given the success, EICMA has decided to renew the collaboration with BikeUP to create a space entirely dedicated to the electric world on two wheels.