Brembo: presentation of the new logo and new visual identity

The new visual identity of Brembo and the new logo, which highlight the company's Turning Energy into Inspiration strategy, as reported.

The newness

From today on new logo it will be increasingly widespread around the world on all digital and physical assets linked to Brembo and will also be introduced on the specialist's future solutions.
The logo design is renewed, while confirming the style of the brand. We have worked on the circular symbol in line with the new, more rounded writing, which simplifies reading at any size, particularly in digital use. The characteristic red remains, which suggests the passion of the company now proposed in a more modern format, addressing the new generations and digital natives so that Brembo is a timeless brand.
With the new vision in the autumn of 2020, Brembo began a journey to be a solution provider, aiming to propose a contribution to defining the future of mobility. A new course that transforms Brembo's proposal, moving from a components company to a supplier of complete solutions, based on artificial intelligence, mechatronics and use of data.
The launch of SENSIFY, Brembo's intelligent braking system introduced in 2021, depicted a step forward along this new journey. The evolution continues with another important stage and the introduction of a new vision.

Image: Brembo