Yamaha TMAX 530 dominates the market

Yamaha T-MAX 530, a twin-cylinder from Iwata, the undisputed king of the maxi scooter segment since its birth 11 years ago, in the first half of April it has already exceeded the remarkable result of 4.000 units registered since the beginning of 2012.

Out of a total of the two-wheeler market (motorcycles + scooters, excluding 50cc), Yamaha T-MAX 530 it stands at almost 7% of the same, confirming itself the absolute best-selling two-wheeler in Italy, reaching over 10% in the registered scooter segment, an area in which the registration result of the second vehicle in the ranking is practically doubled, a 150cc high-wheeler with a list price equal to a third of that of the new one Yamaha T-MAX 530.

Features such as new 530cc engine, the aluminum frame in which the engine itself is directly set, the new belt drive, the new die-cast aluminum rear swingarm, the new riding position, the reactive suspensions which increase handling and driving agility on any type of surface and the aggressive motorcycle style design have contributed to writing a new chapter in the now infinite history of success Yamaha TMAX, confirming it as the two-wheeled means of travel most loved by Italians.

"The excellent sales result for the new Yamaha T-MAX 530 confirms that even in a period like the one we are experiencing it is possible to win over customers thanks to a package that further raises the bar in terms of design, performance and driving pleasure. A level that the demanding Italian clientele has once again demonstrated that it understands and appreciates", said Massimiliano Mucchietto, general manager of Yamaha Motor Italia SpA.