Triumph: London's East End is the stage chosen by the new Bonneville family [PHOTO]

Triumph – Triumph has chosen the neo-gothic and supercool Shoreditch, in London's East End, to launch the new generation of Bonneville (New Triumph Bonneville), with five new exclusive models. Here is the Bike Shed Motorcycle Club, the new temple of the international custom scene, the place from which to tell the story of the new era of the Bonneville.

The CEO of Triumph cut the ribbon on Wednesday 28 October 2015 Nick Bloor, who for the occasion wanted the team's engineers, the Hinckley staff and all the countries worldwide alongside him. To celebrate the rebirth of an icon, some international legends, from those of motorcycling, certainly could not be missing Carl Fogarty, Freddie Spencer and Steve Parrish, to the musical ones, with The Clash bassist Paul Simonon, up to Chad McQueen, Steve's son, and the British actors closest to the brand such as Jeremy Irvine and Locke's Tom Hardy. The rock of Brother & Bones set the pace for the evening, together with Idris Elba's DJ set and over 400 guests from all over the world to celebrate a legend.

"In short, a new generation of Bonneville, with five new exclusive models: from the intuitive and fun handling of the new Street Twin to the timeless style of the Bonneville T120, the T120 Black and two Triumph legends reinvented in a modern key, the Thruxton and the Thruxton R.He said Stuart Wood, Triumph chief engineer. "Five models with absolutely modern performance and equipment and an authentic 100% Bonneville character."