MotorBikeExpo 2018 – Motul will be the “Main Sponsor”

In the year of its tenth anniversary, the Motor Bike Expo 2018 of Verona, is preparing to welcome thousands of visitors with a calendar full of events and initiatives related to the world of motorbikes. An international event involving the most important motorcycle brands and tuners from all over the world.

Among these the most important this year will be Motul, who will participate in the exhibition as Main Sponsor of the event but also with its own exhibition space. The French company, specialized in the formulation, production and distribution of high-tech lubricants (cars, motorcycles and other vehicles), will be located in Hall 6, Stand 7V in a space of well over 200 square meters.

“Presence at the Motor Bike Expo represents an important opportunity for us to talk to true enthusiasts who, like us, experience motorbikes with heart and brain. Motorcycles are a world of emotions, professionalism and values. The same ingredients that move us every day to satisfy the needs of our customers.” declares Marco Baraldi, general director of Motul Italy.

Inside the stand, divided into three sectors, visitors will be able to learn about the technology of the new and innovative 300V2 lubricant created for competitions, live the dream of Augmented Reality and test the performance of the MC Care line.

Sector 1: The news of Motul, the new 300V2 is an innovative lubricant with Ester technology and an organic base,
designed and developed to summarize in a single product the best for use on circuits and in off-road competitions. Exceptional results obtained thanks to continuous investments in Research and Development, and with the collaboration of the teams involved in the main international championships such as MotoGP e World SBK, Besides Dakar Rally e MXGP.

Sector 2: The second part of the Motul stand at the Motor Bike Expo will be dedicated to the world of dreams that can be fulfilled thanks to Augmented Reality. A technology that will allow you to experience first-hand emotions that would be difficult to experience otherwise, taking visitors to the Dakar tracks driving the Honda HRC CRF 450 Rally.

Sector 3: Finally, the third area will be aimed at care for the motorbike, but also for the rider, with a line of MC Care products characterized by quality and high performance for the maintenance of mechanical parts, (chain maintenance,
Air filter maintenance, external cleaning and care for the motorcyclist and accessories. Furthermore, in the test area, visitors will be able to clean their helmet and leather jacket with products chosen from the MC Care catalogue.

Motul's commitment will not end here, already aimed at the 2018 seasons in motorsport, four bikes that will use Motul products in MotoGP (Suzuki GSX-RR of the Suzuki team and Yamaha M1 of the Monster Yamaha Tech 3 team)in World SBK (Ducati Panigale R of the Barni Racing team) and even in the Dakar Rally (Honda CRF 450 Rally of the HRC team), which will close the 40th edition on January 19th in Cordoba, Argentina.