BMW Motorrad – Sales record in 2017

BMW Motorrad takes another big step towards achieving the goal of 200.000 units sold in 2020, the record achieved for the seventh consecutive time, for now, stops at + 13,2 % with 164,153 vehicles sold. The greatest growth was recorded in Europe (France 16.607 units – Italy 14.430 units – Spain 11.193 units – United Kingdom/Ireland 9.550 units – Germany with 26.664 units) Strong sales growth also on the Asian market, China and Japan are among the Asian markets with the strongest double-digit growth. In India, the BMW Group's sales subsidiary has started successfully selling BMW motorcycles.

“2017 was another very successful year for BMW Motorrad. We achieved record sales for the seventh time in a row. I would like to sincerely thank our customers for the enormous trust they have placed in us… The 2017 sales figures once again demonstrate that our motorcycle strategy has had an effect. Furthermore, we have important innovations planned for the coming years. We will continue to aggressively pursue our current model initiative in the premium segment. We will also expand our product range with new and innovative products in 2018. The models of the new GS middle class are already in implementation and further great products will follow them. BMW Motorrad looks to the future with great confidence”… ha declared Stephan Schaller, General Director of BMW Motorrad

The best-selling models remain the versions R1200 GS e GS Adventure with over 50.000 unit delivered, but the BMW "two-cylinder boxer" commands the market thanks also to the new variants of the RnineT (Pure – Racer – Urban G/S) with a total of 86.090 unit. The models follow closely behind S series with the S1000RR Supersport Bike, the S1000R Power Roadster , S1000XR Adventure Bike with 21.752 specimens all over the world.

The wide BMW range concerns two other opposite but clearly growing segments, the first with new engine capacities under 500cc, such as the G 310 R need G 310 GS, introduced in 2017 and immediately appreciated in the South American and Asian markets with sales of 11.595 units, and the second with the Luxury Tourers represented by the 6-cylinder models  K1600 Bagger e K1600 Grand America which see a 50% increase in sales with 6719 unit delivered.

BMW has also demonstrated that it can also produce exclusive motorcycles such as the HP4 Race (with frame, fairings and wheels in carbon fibre) which has attracted a great deal of attention from customers who have been able to take advantage of brand new technologies introduced across the entire range over time such as 6.5″ color TFT displays and multiple navigation and communication systems.

Timo Resch, Head of Sales and Marketing at BMW Motorrad, comments: “With 6.719 units sold and a 50% increase in sales, our 6-cylinder models are among the great successes of 2017. After Germany, the USA will confirm itself as an important market for BMW Motorrad in the coming years too. We will continue to increase our involvement in this important market to strengthen the company's position in that country… We also respond to the special needs of the US market with the K 1600 Grand America, recently presented at the Milan Motorcycle Show. With our rapidly expanding sales structure, we are creating a solid foundation for strong growth in 2018. New Model Launches F 750 GS e F 850 ​​GS, as well as the highly anticipated medium scooter C400X aim to expand our range of “mobility products” our key topic for the future of BMW Motorrad”