Silvano Martinotti's invitation to the Bimota Experience Weekend

The first edition of the Bimota Experience Weekend will be held on 14 and 15 June on the Cervesina (Pv) circuit dedicated to the great Tazio Nuvolari. It will be an event to celebrate and share a weekend of emotions full of passion for motorbikes, in particular those from the Rimini atelier. We therefore contacted and interviewed Silvano Martinotti (in the photo with Francis Batta), the historical face of the historic brand, now engaged in the role of Sales Manager for Italy.

Bimota Experience Weekend: what event will it be?

“An event of entertainment, music and motors. A trilogy that unites the soul of the enthusiast with that of Bimota. Without excluding, given the location, the possibility of indulging in a bit of relaxation, benefiting from the thermal waters and spa services offered by the hotels and the spas themselves. An event that will combine the passion of the "engine" and the emotion of driving on the track, as well as discovering, through the most fascinating itineraries, the culture and typicality of the territory that hosts us".

Why the Tazio Nuvolari racetrack?

“It's a brand new racetrack, waiting to be discovered and very open to similar initiatives and, not least, at acceptable costs. This year's issue sixteen of Moto Sprint magazine, moreover, dedicated a nice comment to Tazio Nuvolari, highlighting the qualities of the track which I recommend reading and which concludes thus: ...It seems like an interesting track, which will be pleasant to check out as soon as possible. Friends of Moto Sprint, obviously, you are all invited."

Passione Bimota: what does it mean and represent for Silvano Martinotti?

“Passion is something similar to this thought: If you don't notice the effort, while you walk to reach the summit, it means that you are already much higher. In particular, the one for Bimota is also made up of my work history, which has given me a lot in terms of professional experience, as well as many moments of pure emotion, which I hope can still be repeated from today onwards".

The climb to the SBK world championship and to the hearts of fans in the dealerships has begun: what will the strategies be?

“Work and work. No protocol strategy or business literature, other than the unique one, of building a commercial network that is the true asset of the company and of the many existing or future customers".

What's special about a Bimota?

“It is therefore a status symbol object, handcrafted for a particular niche, whose common denominator is only the pleasure of the object in itself. The atavistic concepts of exhibitionism or arrogant exclusivity have nothing to do with it, resulting only from a higher than average price. Whoever chooses Bimota chooses the emotion of many details machined from solid, by the hands of a man who puts all his expertise, his love into building that product, that motorbike that you first love by looking at it, then touching it, getting on its saddle, to then return to look at it and finally guide it, listening to its sound, appreciating its balance, its power, its stability...Things that do not arise from a robotic machine, but from the hands of a man who puts his work into the hands of another man."

Alfredo di Costanzo