HARLEY-DAVIDSON WeAreCustom

Protagonists of the event #WEARECUSTOM 2015 are the Motorcycles from the Dark Custom line: Sportster Iron 883, Sportster Forty-Eight, Dyna Street Bob, Dyna Fat Bob and Street 750. Models that share an extremely essential style, a dark look, little space for chrome and the superfluous. In an elegantly vintage setting, Carlo Cracco's "low cost" restaurant "Carlo e Camilla in segheria", the novelties of the American brand were presented, from accessories and Dark Custom motorcycles, To new casual Black Label Spring & Summer collection, in addition to "Battle of the kings”, a contest dedicated to the best Street 750 based customizations.

Black Label Collection by Harley-Davidson is a clothing line young, minimalist, fit, modern and at the same time inspired by vintage tones, in the materials as well as in the use of
prints and embroidery. Comfort in the fabrics and tight lines combine in perfect harmony with that typical feeling of a worn garment. Among the colors, dark tones predominate, interpreted in multiple shades, alternating with short ones
appearances of color between white, grey, red and blue. In general, the Black feeling
Label is of maximum refinement and quality. In addition to the clothing Harley-Davidson showed 3 examples of customization based on Street 750, to announce the “Battle of the Kings”, which will begin on May 1st and end in October 2015, will involve the official dealerships participating in the project, competing with each other with customizations using a precise blank canvas to customize, the Street 750, new model in the Harley-Davidson range. The challenge between modified Street 750s will mainly take place on the web platform and will involve the general public through the Harley-Davidson Italia Facebook page. The protagonist motorbikes will be presented both online and on the occasion of an important 2015 event. This is the Tuscany Regional Rally scheduled from 30 May to 2 June in Montecatini Terme, an event organized by the four HOG Chapters in Tuscany Chianti, Florence, Livorno and Versilia. The Street 750 with the most votes will finally have a dedicated corner at the Harley-Davidson stand, on the occasion of the International Cycle and Motorcycle Exhibition - EICMA - which will take place from 19 to 22 November in Milan. The Street 750, the latest addition to the Harley-Davidson Dark Custom family, represents the ideal starting point to give free expression to the customization capabilities of dealers, working on a motorcycle that is already enjoying strong acceptance among the younger generations. Powered by a new liquid-cooled V-twin engine, it is the most agile and lightest Harley-Davidson currently available on the market, a perfect mix of the American brand's key values ​​such as individuality, rebellion and freedom. The Dark Custom spirit represents the metropolitan and contemporary soul of Harley-Davidson. Minimalist and an expression of authentic retro-inspired momentum, the Dark Custom models (Street 750, Iron 883, Forty-Eight, Street Bob, Fat Bob) feature matte and dark finishes, vintage fittings and attractive prices; all elements capable of attracting new enthusiasts.

The highlight of the evening (in the motorcycling and non-culinary context, given the setting which did not disappoint even from the point of view of drinking and eating) were the three specials, created based on the Dyna Street Bob, a Sportster Forty-Eight and a Sportster Iron 883, which we illustrate in detail in a dedicated article, with ample space for official photos, which often speak better than words. An example of what can be achieved by drawing from the 888 pages of the Harley-Davidson parts catalogue. A curiosity, the one from 1915 was only 40 pages, but already a century ago the Milwaukee company offered the possibility of customizing one's Harley.