Deus Ex Machina: two key figures introduced for expansion in EMEA and Worldwide
Commercial and retail strategy
Deus Ex Machina, the brand born in 2006 in Sydney, is projected towards expansion in EMEA and Worldwide with the introduction of two key figures into its management: the new EMEA VP Sales, Benjamin Marigot; as well as the new Global Merchandising Director, Olivier Lucas.
New
A projection from Australia towards Europe, Africa and the Middle East. The custom proposal of Deus Ex Machina it concerns motorcycles, clothing and accessories aimed at motorcyclists and surfers, as well as seasonal lifestyle products for a wide audience, in line with current trends and sustainable production.
Protagonist with concept stores in Sydney, Byron Bay, Noosa, Bali, Los Angeles, Milan, Tokyo, Biarritz, Bordeaux, Cap Ferret, Meribel, Berlin, Ibiza, Madrid, Valencia, Amsterdam, Cape Town, Seoul, Santiago, San Paolo, totaling 23 points of sale all over the world; Deus Ex Machina goes beyond the mere concept of a brand, given that it represents the fulcrum of creativity applied to the motorcycle scene and the showrooms have become points of reference for two-wheel and surfing enthusiasts or for those who need spare parts through which to convey the own idea of style.
Photo: Deus Ex Machina
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