Yamaha TMAX 530 wins the 2012 Red Dot Award

In addition to the sales successes which have consistently seen it as the best-selling two-wheeler in Italy since the beginning of the year, Yamaha T MAX 530 has today won an important international recognition: the “Red Dot Award 2012” for design, an award unanimously recognized as one of the most prestigious in the sector. Suffice it to say that this year the category “Product design” saw the participation of well 4.515 products, a further concrete recognition of the consideration given to this competition.

Yamaha T-MAX 530 was evaluated by a jury of 30 members, design experts from all over the world. The Yamaha maxi scooter it was entered in an extremely competitive category, which included cars, means of transport, commercial vehicles and boats.

It is for the first time ever that a model Yamaha climbs to the top step of the podium ofRed Dot Award".

The top technology of a unique model like TMAX has set the benchmark for the expectations of those who want a maxi scooter. Its winning formula is now a two-wheel classic: twin-cylinder engine set in the aluminum frame for a unique, exciting sporty ride, in a maxiscooter with an inimitable style, aggressive and sophisticated at the same time. A design that is the very expression of construction quality.

Kenji Otombe, design manager of Yamaha T-MAX 530, comments: “On behalf of the entire design team, I would like to convey to you the emotion we felt when we learned of the recognition given to the concept, design and performance of TMAX. I think the “Red Dot Award” wanted to reward the way in which the design of TMAX manages to express his talents. The comfort of a scooter, the handling of a motorbike, with the obsessive attention to the taut lines and details that makes you perceive the high quality of the product, and at the same time manages to infuse passion into a modern and dynamic design. This recognition helps renew our commitment to modeling Yamaha increasingly innovative and captivating."

Il Professor Dr. Peter Zec, founder and CEO of “Red Dot Award“, he explains, “the most representative products of the different industrial sectors not only had to face comparison with direct competitors, but also the severe eye of the jury. Our experts have examined each individual competitor in depth, also carrying out practical tests before the evaluation, always applying the most rigorous criteria. The winners demonstrated not only superior aesthetics, but also functional qualities that make design a central element in the design of innovative products.”

The award “Product Design 2012” will be presented to an international audience, and then TMAX 530 will be exhibited at the design museum "Red Dot” in Essen, Germany, within a special exhibition dedicated to the winners of the award.

Born in the 50s, the “Red Dot Award” is divided into three sections relating to design: product, communication and concept. In 2011, 14.000 participants from 70 countries competed for the awards. Since its birth, more than half a century ago, the “Red Dot Award” has progressively established itself as one of the most important international awards for the quality of design.