Yamaha Motor, Switch ON: something coming on September 29, 2022 [TEASER VIDEO]

A short film, proposed by Yamaha MotorEurope on YouTube, teases a debut scheduled for 29 September 2022. The logo linked to philosophy is highlighted Switch ON, the new branded electric course yamaha Motor.

The anticipation

The title “Switch on your attitude”, which translated means "Turn on your attitude", seems to recall the character of the motorcyclist, his desire to travel between cities and distant destinations, as in the images present in the film with initial glimpses of the city, asphalted hairpin bends and dirt paths immersed in nature. The appointment, as mentioned again at the end of the video, is scheduled for September 29th at 14:00.
The philosophy Switch ON concerns a new production chapter for the Iwata manufacturer. A series of models animated by electric drive units and designed to respond to a varied international audience. Previously, two scooters, a hybrid prototype and three new e-bikes were mentioned. Concepts that represent a new journey and the company's potential in the electric mobility sector, as demonstrated for example by the new Yamaha NEO's electric scooter designed for city trips or by the long experience in the sector of pedal-assisted bicycles with e- bike engine starting way back in 1993, the year of the first production in the world of pedal-assisted bicycles - PAS (Power Assist System).

Video: Yamaha Motor Europe
Opening image taken from the movie