Yamaha Motor: a podcast series “Next Horizon: the future, one challenge at a time”

The first podcast series “Next Horizon: the future, one challenge at a time” refers to the Next Horizon concept connected to the signed Adventure world yamaha Motor. The experiences of six characters are highlighted.

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In the arc of you are betting conducted by Roberto Parodi, some characters tell their story by reeling off experiences, sensations, easy and difficult moments with an eye always turned in perspective, towards a horizon to be reached. The musical part of the podcast series was curated by Gianfranco Fornaciari, musician and composer.
The aforementioned protagonists are Alessandro Botturi, Greta Maria Fontana, Filippo La Mantia, Gabriele Micalizzi, Giorgio Rocca and Riccardo Zanotti. All faces linked to different worlds, but passionate about two wheels and life experiences. Everyone told a part of themselves, also underlining affinities with Ténéré and Super Ténéré.
Yamaha chose the podcast given the growth of this communication tool and the ability to develop a direct relationship with listeners. The brand has other initiatives in store to enrich the podcast platform with content that talks about two wheels, sensations and life philosophy connected to each product segment.
Proposed from the 7 June on the official Yamaha Motor Italia channels and on the Spreaker and Spotify platforms, the audio tracks are a different way to enjoy new experiences.

Image: Yamaha Motor