Yamaha Motor Italia: sales in Italy increase by 7%

Yamaha Motor Italy she showed up at the first event of 2018, the Motor Bike Expo di Verona, thanks to the excellent closure of 2017 which marked a +7%, which is equivalent to 31.000 units, referring to total sales. "We closed the fourth consecutive year of growth by strengthening our assets, not only a complete and competitive range ready to satisfy every purchasing motivation, but a network of dealers prepared and able to offer a series of complete services that will be consolidated with the first Kasko insurance in Italy and maintenance packages, all to offer our customers the best possible experience", he has declared Andrew Colombi, Country manager of Yamaha Motor.

Great satisfaction has come from TMax which reaffirms itself as leader of its segment, despite attacks from competitors, with +8% and 4.164 units. The first series came out in 2001 and since then it has been the undisputed leader. At the time it was a revolution, capable of surprising a heterogeneous target, which was not satisfied with the indispensable handling for urban mobility, but also wanted sportiness. The new and the appreciation of our wide range has come from the crossovers with the models Tracer 900 and 700 where emotion rhymes with total versatility. In second place is the desire for adrenaline that the House of the three tuning forks celebrated with the new one MT-09.

The Sidewinter M-TX LE 162 snowmobiles and the Side by Side YXZ 1000 R are also present in Verona, but the wait is all for the presence of the pilots Alex Lowes and Michael Van der Mark who will meet the fans on Saturday 20 January starting from 11.30. On a day dedicated to sport, the awards ceremony for the Yamaha R7 Cup (at 1am) and the R10.30 and R125 Cup (from 3pm to 17.30pm) will take place on the stage in Pavilion 18.15. On this occasion, the 2018 trophies and the new calendars are presented.