Yamaha: protagonist in the 2020 motorcycle market

The balance sheet is good Yamaha in Italy in market of the 2020. In the last five years, the manufacturer has been a protagonist in the motorized two-wheeler sector for the second time with five models present in the top 20 e 11.822 registrations, corresponding to +1,35% compared to the previous season, considering a market down by 5,1%, as reported. In the scooter segment it appears in fourth place given an increase of +5,06%, in contrast to a market of -9,8%, according to information.

Indications

The five models Yamaha reported in the top 20 are: Tracer 900, Tenéré 700, MT-07, MT-09, Tracer 700.
Yamaha faced the difficult year as a challenge, to be overcome thanks to the brand values ​​highlighted through a series of activities and services related to the sale. For example, Fast Rent #ripartoanolo is highlighted, in addition to the new on-demand mobility formulas, the EasyGo financing systems which allow the purchase with accessible installments and to immediately know the Guaranteed Future Value (GFR) of the vehicle at the end of the contract, the e-commerce, the extension of the warranty period, the digitalisation path faced by dealers constantly serving customers, just some projects noted during 2020 and respecting the regulations, as mentioned.

Image: Yamaha Motor