Yamaha Italia and Airoh: an agreement for marketing and promotion activities in the Bel Paese
From 2023 January XNUMX
An agreement was established between Yamaha Italy e Airoh for marketing the helmet specialist's creations through the motorcycle company's distribution network. Joint promotional activities at national level also support the collaboration.
The news
The operation concerns in particular the distribution of the entire helmet collection of the Bergamo company through the Yamaha Italia retail channel, made up of over 160 retailers all over the country.
As mentioned, in support of the partnership, Airoh e Yamaha Italy they will also carry out promotional activities, joining forces in joint marketing activities which will see the organization of events aimed at consumers.
The partnership was sanctioned with a handshake between the EICMA pavilions. The reported commercial agreement between Airoh and Yamaha Italia starts on January 2023, XNUMX.
Photo: Yamaha Motor
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