Yamaha: the new shop inaugurated inside the Misano circuit

Yamaha expands its network of stores and has inaugurated its own GYTR Pro Shop inside the Misano Adriatico circuit. It is an atelier dedicated above all to those who aim for speed, being a point of sale specialized in competitions and to satisfy racing users, to learn about the best technologies of the brand.

“We wanted to build an immersive experience through materials, shapes and technology which, together, express speed – are the words of Andrew Colombi, country manager of Yamaha – Presence at Misano gives Yamaha Italia a further push towards excellence and the racing world, and this allows us to be even closer to professionals and amateurs”.

The sixth present in Italy

The new Yamaha shop is present inside the MWC SQUARE of the Misano World Circuit of Misano Adriatico (RN) and is the sixth sales point of the tuning fork company in Italy.

This shop is configured as a speed laboratory to all intents and purposes, in which the experience, skills and vertical skills on the product of the Japanese brand will be made available, dedicated to world competitions, as well as being able to find within it a exploratory space.

The GTR Pro Shop in Misano joins those of Fiano Romano, inaugurated last January, and to those of Parma, Ferrara, Pescara e Florence, which have been active since 2023.