Yamaha BW 125 B-Generation, personality and style on two wheels

New for 2010, BW's 125 B-generation has all the charisma of a legendary model in the 125 cc displacement. Born for the city, and designed by Yamaha for new A drivers aged 16 and over who want a fun, safe, comfortable vehicle even for riding with a passenger, but above all with an unmistakable personality, is able to transform even the home-school route or, for example, school-skatepark, into a pleasant, satisfying and distinctive driving experience. The 125 cc 4-stroke, air-cooled engine is responsive in traffic and powerful enough for medium-range routes, but it is the new B-generation graphics that make the new BW's 125 B-generation an absolute novelty in the panorama of scooters dedicated to teenagers.

Young customers will in fact be able to choose between 10 different types of captivating graphics inspired by the typical distinctive elements of metropolitan street culture (5 on a white base and 5 on a black base).
The web configurator, online at www.yamaha-motor.it/b-generation, can also be reached directly thanks to the QR codes (the original optically readable bar codes that can be used with all latest generation mobile phones) which will be present in the advertising campaigns for the launch of the new BW's 125 B-generation, it will allow the choice of graphics before the purchase phase.

5 reference worlds identified among the most exemplary of contemporary youth culture: Bad Skull, Doll Skull, Pop Star, Rock Star, Bar Code. Young customers will be able to order the BW's 125 B-generation customized with the theme they prefer at the price of standard version. But the B-generation sticker kits will also be on sale separately at the price of 29 euros, to create infinite combinations or have a new scooter whenever they want it.

Each set of B-generation stickers will also be equipped with a free sticker page dedicated to personalizing the most used objects in the daily life of today's young people with the same iconography: PC, Mac, mobile phone, scooter helmet, skateboard, snowboarding etc...etc... A way to experience the B-generation even after having parked your trusty new generation two-wheeler.

The absolute unconventionality of its look and the sensitive closeness to the reference universe of street culture and the freestyle world have spontaneously united Yamaha Motor Italia and the new BW's 125 B-generation with one of the leading brands on a global level for the young target, VANS (www.vans.it), a sports and lifestyle footwear, clothing and lifestyle company, an absolute protagonist in the action sports panorama.

Young and emerging VANS skaters such as Nicola Giordano, Ghigo Borchi, Carlo Cassan, and the Italian skateboard champion Ilena Beretta, are the protagonists of the press and video advertising campaigns launching the new model from the house of the three tuning forks on the Italian market.

Furthermore, the new BW's 125 B-generation will be the official scooter of the most important VANS skateboarding event of the year, the "Off The Wall Spring Classic 2010", a mini-ramp contest scheduled for the weekend of 22-23 May 2010 in Varazze (SV).

Busy streets, cobblestones, but also extra-urban roads full of curves: BW's 125 B-generation has the handling needed for always fun driving.

The 12-inch oversized tires have a tread that ensures maximum grip on any terrain, even in critical conditions such as wet asphalt. Thanks to the perfectly balanced chassis and the always comfortable ride you can tackle any route. Even on rough surfaces, because the double rear shock absorber absorbs all the roughness of the terrain.

The extremely sturdy frame is made to withstand even the most intense use, and the extra-large version handlebars ensure excellent control, very useful in rush hour traffic. The short wheelbase also contributes to the exceptional agility of BW's, at ease even in the narrowest and most winding alleys.

A look different from the others, aggressive and muscular, with exposed frame tubes, the bold double headlight, trendy graphics and an exclusive logo. Everything you need to get noticed, in a scooter with a unique personality that cannot go unnoticed.

The style is also seen in details such as the minimalist instrumentation, readable in all conditions, and the underseat compartment, which can hold a full-face helmet.

BW's 125 doesn't play tough, it really is. And just open the throttle to find out.
The 125cc, 4-stroke, fuel-injected, air-cooled engine offers instant acceleration with every twist of the wrist, so you can overtake safely and move away quickly when the light turns green. The power of the engine, the grip of the tires and the ease of driving make it the ideal vehicle for crossing the city.
Electronic injection reduces emissions and increases engine efficiency, while also containing consumption.

Designed to share emotions, BW's 125 B-generation has a very comfortable seat. The power of the 125 cc engine and the maneuverability offered by the extra-large handlebars, the short wheelbase, the grip of the tires and the double rear shock absorber ensure the rider and passenger have an always pleasant and rewarding riding experience.

And there's more: Yamaha technology and construction quality reduce maintenance to a minimum. With BW's 125 B-generation you can trust. It will always make you arrive on time, with a unique and unmistakable style.

BW's 125 is available in Avalanche White and Midnight Black and in the 5 very original B-generation graphics in black and white shades: BAD SKULL – DOLL SKULL – POP STAR – BAR CODE – ROCK STAR.

Starting price: €3.090 ex dealer.