Yamaha, all the initiatives of EICMA 2014

Yamaha – Yamaha's EICMA 2014 is not only world previews of its motorcycle range, 9 of them, but it is also a series of special initiatives dedicated to all enthusiasts who will visit the 1.200m2 stand located inside Pavilion XNUMX.

Outer space Motolive, with more than 1.000mXNUMX of dedicated testing area, is a real urban circuit, which will give the opportunity to test the new Tricity, Yamaha's first three-wheeled model. Those who want can also take part in a free driving course on the scooter, run by professional instructors from the Riding School Luca Pedersoli, Official Technical Partner of Yamaha. Using one of the seven iPads available at the Yamaha stand, visitors to the Show will be able to participate in one special Instant-Win prize competition, which is offering various gadgets to be collected directly at the dedicated desk such as Yamaha Racing tablet bags, Yamaha Racing mugs, MT key rings and 3 splendid Yamaha Racing TW Steel model watches, which will be awarded through a final draw by the end of November.

EICMA 2014 could not miss the FuoriSalone. On November 7th from 21pm at Motosplash Milan the special Yamaha Yard Built will be the absolute protagonists of the third edition of Motorcycles & Rock'n Roll, a party with free entry based on Special motorbikes and rock music organized by Ace Cafe London and the Ciapa La Moto Association. Here a collection of customized motorcycles created by the most talented bike-makers in the world such as Wrenchmonkees, Deus Ex Machina and Benders will be displayed.

Yamaha is also present inside the Pavilion 4, where Area 100 celebrates the centenary of EICMA, with 4 models that tell the "heritage" of Yamaha, the SR400, FZ750 1985, YZF-R1 1998 and the TMAX 2001, the sports maxi scooter. Returning to "modernity" it is almost obligatory to go and see the new YZR-M1 simulator, developed by the Spanish company Mecanitzats Muntada in collaboration with Javier Ullate, Jorge Lorenzo's mechanic in MotoGP. The prototype, available at the Moto.it stand PAD 14 (stand I16), was designed to offer professional riders a highly advanced training system.

Some partner companies of the Iwata company will also exhibit at the Yamaha stand, including Lojack, world leader in the tracking and recovery of stolen vehicles, will present the latest innovations in safety and protection through Radio frequency systems, and the possibility, thanks to the consolidated partnership with BrokerCloud, to obtain total coverage on motorcycles in the Yamaha range in the event of theft and fire with zero new value and overdrafts. At the Tre Diapason stand, bikers who are fans of consoles will be able to test themselves in preview with RIDE, the new video game from the Italian software house Milestone known for its motorcycle racing games, which will be available from spring 2015 for PS3, PS4, Xbox 360, Xbox One and PC. Among the vehicles that can be used in the new "Gran Turismo of motorbikes" are numerous Yamaha motorbikes, including the new three-cylinder Yamaha MT-09 which can be customized both in terms of aesthetics and performance.