WOW!: a new production site in the heart of Brianza

the brand WOW!, in its fourth year of activity, projects its vision of electric mobility from a new headquarters characterized by generous production and assistance spaces, as well as a reinforced staff.

The news

The fulcrum of the new headquarters is an already active production line, which currently allows a production capacity of 250 units per month. We highlight the provision for a second line which, if necessary, will allow parallel and potential operation could push production to 500 units per month by the end of 2023.
Speaking of WOW! production, for this year and the medium term we aim to:
– an expansion of the current range with the proposal of the WOW 774 and WOW 775 models with charging station and the WOW 778s, introduced at the last edition of EICMA;
– the development of an unprecedented “NAKED” motorcycle with an indicative retail price of 10.000 euros, marketed in 2024.
Currently the main product in terms of volumes is WOW 775 with L3e approval, prospectively supported by an enhanced vehicle offering.
Il new creative and productive hub in Lazzate (MB) it offers a surface area of over 2.200 sqm, better interaction between the research and development department and the production department, together with careful management of all company functions ranging from the commercial part to marketing, from after-sales to the workshop.
In 2022, 93% of sales took place in the domestic market through the 47 points of sale operating in Italy and the remaining 7% in the Spanish market.

Photo: WOW!