Vmoto Soco Group: a new premium Vmoto brand and news at EICMA 2021
A reorganization of the brands
Vmoto Soco Group introduces “Vmoto”, the new premium brands designed for the European and American audiences. We also note the start of the collaboration with the designer Adrian Morton of C-Creative.
The news
The logo Motorcycle, also defined by Adrian Morton of C-Creative, will be revealed along a path leading up to EICMA 2021, the International Two Wheel Exhibition scheduled for Milan. The novelties of the Vmoto Soco Group will be visible in Pavilion 22 in stand T21, as reported. International guests are expected at the stand including the testimonial Jorge Lorenzo. The five-time world champion will be present for a special presentation on the stand stage.
Vmoto Soco Group figure among the protagonists with various innovations and a reorganization of the brands:
- Motorcycle is linked to a first innovative premium model. The first totally designed and developed in Europe, with innovative technical solutions.
- Super Soco by Vmoto Soco remains the brand dedicated to the production of access to the Vmoto range. Accessible urban mobility solutions studied in the context of the ecological transition.
- Vmoto Fleet is the product brand aimed at the B2B market, in the delivery and sharing proposal sectors.
Image: Vmoto Soco Group
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