Vittorio Brumotti conquered by EICMA: “Impossible to miss”

EICMA 2017 – The leap from traditional two-wheeled pedals to those with an (electric) motor doesn't have to be so challenging. That's what he thought Victor Brumotti, the bike trials champion and historic correspondent of "Strip the news", who for the International Cycle and Motorcycle Exhibition, scheduled from 9 to 12 November at the Rho / Milan fair, will get on a motorbike and aE bike.

We are used to seeing Brumotti engaged in the most complicated bicycle evolutions but in a video produced by DubaiBlog and published on the official EICMA 2017 page (https://www.facebook.com/EicmaOfficial/?fref=ts), it is possible to see him spinning along the streets of the Arabian peninsula on a motorbike or climb stairs with an E-Bike, in homage to the 2-wheel Exhibition.

A post on the “100% Brumotti” Facebook page also provided further support for EICMA: “First of all, I love two wheels with and without engines! I think traveling the world with air on your face is true luxury! See you at Eicma from 9 to 12 November! I can't wait!".

It was a short step from "Abbombazza" to "ambassador" in the United Arab Emirates of a trend that has been conquering the two-wheel market in recent years, the E-Bike. Electric pedal mobility boasts three-digit growth numbers, which demonstrate how the trend goes hand in hand with a growing interest in the electric world of cycles, in Europe and in Italy. During 2016, 124.400 e-bikes were purchased in our country: in practice, the Italians who have chosen an electric bike correspond to the inhabitants of a city such as Bergamo, Trento, Pescara or Syracuse. The substantial quantitative data denotes a notable increase, compared to the same figure in 2015, of as much as +120%.

From 2011 to today, EICMA has seen a continuous growth in its exhibition space with an average of +25% and a turnover of 8.881 companies that have exhibited the best of their production at EICMA during the editions of the last 7 years. The growth numbers are even more evident if analyzed over a two-year period: compared to the 2015 edition, the number of exhibitors increased by +12%, while the square meters expected for this 10 show a significant +2017%. 59% of the exhibitors participating come from around 40 different countries around the world. Over the last 7 years, despite the crisis and the repercussions on the entire economic system, EICMA has increased the interest of an ever-increasing number of visitors and operators, both national and international, becoming the unmissable event for all fans of two wheels.