Vespa: Saint Tropez pays homage to the historic brand

Vespa – “70 Years Young” is the great exhibition that celebrated Vespa's seventieth birthday in St Tropez from 2 to 5 June. The exhibition was held in conjunction with Vespa World Day 2016, this year hosted on the French Riviera.

The exhibition unfolded through large images and twelve vehicles which together tell the story of Vespa from its birth to the present day. The images on display range from vintage photos preserved by the Piaggio Historical Archive, calendars, posters and famous Vespa advertisements. A different collection of images, right in the heart of the narrative path, adds further temporal and emotional focuses, framing the evolution of the Vespa also from a technological and construction point of view. A "cameo" recalling the epic journey was set up in the center of the exhibition area.

Piaggio filed the first Vespa patent on 23 April 1946. In seventy years of history and with over 18 million examples on the roads of the five continents. Vespa has spread across the streets of the planet, uniting young people from distant and different cultures in a single passion. Today it is one of the most famous and loved two-wheelers in the world, a symbol of style, design and cutting-edge technology and, thanks to a complete range that has managed to combine tradition and modernity, it is experiencing one of the happiest moments in its history. In the space of a decade, Vespa tripled its production: in 2004, a total of 58.000 Vespas were sold. 100.000 units were reached in 2006, reaching almost 170.000 Vespas sold worldwide in 2015.