(Vespa Elettrica)RED: an icon dyed red in the fight against AIDS and pandemics [PHOTO]

(Vespa Elettrica)RED recalls the partnership between the Piaggio Group e (RED), the nonprofit organization founded by Bono and Bobby Shriver. A model dressed in red, a symbolic color. For each (Vespa Elettrica)RED purchased, a sum will be donated to support the Global Fund, one of the world's largest funders of global health.

The iconic scooter becomes electric and dressed in red

(Vespa Elettrica)RED, unlike the model with gray finish, is distinguishable by its symbolic and connotative nature red dress. The steel body is covered in red and the saddle and wheel rims with diamond edges are also the same color. The chrome finishes also stand out, such as the "tie" friezes, the profile that runs along the perimeter of the shield and the crest on the front mudguard.
This pattern follows (Vespa 946)RED e (Vespa Primavera)RED, summarizing important values ​​such as attention to global health and respect for the planet.

Vespa and (RED)

World AIDS Day has been celebrated on December 1988st since XNUMX, an occasion in which (RED)® reiterates its support in the fight against pandemics such as AIDS and currently also COVID.
Vespa and (RED) share the idea that everyone can do their part in this battle against pandemics and give strength to change. The collaboration gave rise to the (Vespa)RED collection itself and a range of accessories and merchandising. Please remember that for every purchase of (Vespa Elettrica)RED 100 USD will be donated to the Global Fund to support life-saving programs in communities where pandemics hit hardest.
(RED), named after the emergency, was founded in 2006 to involve companies in this fight against the AIDS pandemic. Now unfortunately there is also COVID, the impact of which is still current. To date (RED) has raised nearly $700 million for the Global Fund, helping over 220 million people, as reported.

Photo: Vespa – Piaggio Group