Vespa Color Days: two days of celebration to celebrate 50 years of Primavera

Vespa Color Days - Saturday April 21th e Sunday April 22 la Spring arrives at home Vespa thanks to Vespa Color Days, a weekend of celebration that will transform the entire city of Pontedera into a large Vespa village, with a program full of events linked to the love for the most famous scooter in the world.

It will be a great happening, to which thousands of Vespa fans are expected: families and enthusiasts from all over Italy who will be able to immerse themselves in the colorful Vespa universe, exactly fifty years after the birth of a model that would become a timeless classic, Vespa Primavera. Small, agile, powered by a brilliant engine, starting from 1968 the Primavera gave wings to several generations, becoming a legendary model but also one of the most sensational commercial successes in the history of Vespa. 50 years after the Primavera "revolution", Vespa celebrates the territory, one of its most iconic models and the passion that surrounds this extraordinary Italian brand by opening the doors of the places where Vespa has been created continuously since 1946 to all enthusiasts. Pontedera it can be visited for free, after registering online at colordays.vespa.com or directly on site. A unique opportunity, a 45-minute journey through the spectacular Vespa assembly lines on board an electric train, accompanied by the very people who every day are involved in building a true legend on two wheels, ambassador of Italian style in the world.

Not just Vespas: the Piaggio Museum is renewed and grows in size and collections, to become the largest museum in Italy dedicated to mobility and motorcycles. The new Museum, which opens this weekend, will be open to visitors for free. Also in this case, to access it is sufficient to register on site or via the appropriate online form on colordays.vespa.com. Thanks to the collaboration with Poste Italiane, on Saturday all visitors to the Museum will receive - while supplies last - a postcard celebrating the 50th anniversary of Vespa Primavera with the dedicated philatelic postmark. Vespa Color Days will be a spectacular event, which will embrace the entire city of Pontedera: from Viale Rinaldo Piaggio, where the factory overlooks, to the historic center a route will unfold to explore the entire Vespa world, with the involvement of the shops in the city center and areas dedicated to street food. A journey through the atmospheres, memories, the most famous songs and historic Vespas at the end of which you will reach the heart of the event: the Vespa Village, in Piazza Martiri della Libertà, which will be the center of entertainment thanks also to the music of Street Clerks.

All those who register - online or directly on site - for the event will also be able to request their own Vespa Color Days "passport" with which, by visiting each area of ​​the event and collecting all the stamps, they will be entitled to collect a gift at the Vespa Village.