Vespa 75th: the story of a style icon [VIDEO]

In remembering i 75 years di Wasp we also remember the way of communicating over the generations, the language, the colors and the idea of “timeless icon”. A topic covered in the video proposed by Vespa Official on Youtube.

Vespa's anniversary

Francesca Biondi Morra, Head of Scooter Brands Piaggio Group, intervenes in the video. A quick overview that includes tradition and innovation, also talking about communication.
On the occasion of the 75th anniversary, the proposed special series Wasp 75th underlines this achievement. A proposal limited to 2021, also recalling a Welcome Kit linked to each 75th model with a vintage Vespa steel plate, dedicated Owner's Book, a foulard-type scarf Made in Italy in 100% silk with jacquard processing and hand-stitched edges, eight postcards collectibles which through images summarize the decades of Vespa.
The Vespa 75th series is associated with the models Vespa Primavera in the 50, 125 and 150 cc engines e Vespa GTS 125 and 300 cc. The series features a dedicated plate in the rear shield area and the instrumentation is a 4,3-inch color TFT on models with a displacement of over 50 cc. A digital instrument panel that allows the use of a Vespa MIA system.

The chrome details also stand out, including the friezes of the aforementioned tie, the crest of the front mudguard, the instrument panel frame, the rear-view mirrors, the silencer cover, the rear luggage rack and, only on Vespa GTS, the extractable footrests for the passenger . The rear luggage rack is associated with a round bag that resembles a compartment for the spare wheel. A bag made of soft nubuck in the same color as the saddle, also made of smoky gray nubuck with piping. The bag, complete with waterproof cover, is equipped with a shoulder strap to facilitate transport and is associated with the luggage rack with a quick release system. The series features gray coated wheel rims with diamond edges, as reported.

The steel body is covered with a metallic color Yellow 75th linked to this series, reinterpreting stylistic choices in vogue in the 75s. On the sides and on the front mudguard you can also see a number XNUMX, thanks to a more pronounced tone. In the front area, the traditional "tie" has a matte pyrite yellow finish.

Video: Vespa Official
Photo: Vespa