Tucano Urbano: Marco Melandri is the new brand ambassador

Tucano Urbano 'hire' Marco Melandri. The successful Italian record holder in the Superbike world championship and 250 world championship champion, in fact, is the new brand ambassador ofItalian company of clothing and accessories for motorcyclists. The pilot has signed a two-year agreement and, therefore, will have this role until the end of 2025.

“After many years spent on the track, in this passage of my life – says the champion from Ravenna – I am happy to be part of the Tucano Urbano family, from which I feel really pampered. And now that I have more time to ride my motorbike and scooter, I can enjoy the Italian and Swiss views while feeling super protected thanks to the Airscud airbag vest."

Communication and products

Marco Melandri, as part of this new role, will be the protagonist of the communication of the Italian brand, will be present at some events of the sector and will also do the tests for the development of products, in particular for those dedicated to the protection of those moving around the city. The first date is linked to Airscud Flex, the new Tucano Urbano airbag vest, with integrated In&motion technology, which will be available starting next spring.

“In the urban jungle there are many more dangers than on the track – are the words Florian Martin, Marketing Director of the Mandelli Group, owner of the Tucano Urbano brand – But to avoid risking your skin it is not necessary to wear a leather suit. To get this concept to as many people as possible, we thought that Marco could be our perfect testimonial."