Triumph Motorcycles announces the acquisition of OSET Bikes
Company that makes electric motorbikes for very young people
Triumph Motorcycles announces that it has acquired OSET Bikes, a manufacturer of electric motorcycles, as part of its strategy to enter the off-road scene, paying attention to future generations of enthusiasts.
The news
Considering the pre-announced entry into the segments Motocross ed Enduro, the British brand announces the acquisition of OSET Bikes, a company active in the production and marketing of electric motorcycles for children, designed for off-road activity.
OSET Bikes creates models dedicated to young people starting from 3 years of age. The acquisition of OSET is consistent with Triumph's strategy in entering the off-road segment, making it possible for both companies to obtain advantages with synergies and exchanges of important know-how to evolve in their respective sectors.
The vision and philosophy of the English brand played a crucial role in the choice to acquire OSET, presenting an opportunity for future generations of brand enthusiasts to be able to choose a new entry point into the brand's overview.
OSET Bikes, created in 2004 by Ian Smith with the aim of creating a small electric motorcycle dedicated to off-roading for his son Oliver, has been a point of reference in the segment for 18 years. OSET to date has sold approximately 40,000 units globally, equipped with an internally developed electric motor, as highlighted.
Images: Triumph
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