Triumph Motorcycles and Bajaj, global partnership [PHOTO]

A long-term global partnership of interest reported Triumph Motorcycles e Bajaj Auto India. An agreement for “develop and produce a completely new range of motorcycles”, as disclosed. Based on experience in the creation of small and large displacement models, this pact provides for the union of their respective strengths for the development and creation of “a future family of medium-sized motorcycles”, taking up the statement again.

The partnership

The agreement between Triumph e Bajaj represents a collaboration between companies attentive to the various aspects of the creation of a vehicle, considering the use of the best systems and innovative solutions, while evaluating the economic aspects and investments in “key markets”, encouraging the development of a range of models that enhance both realities. First of all, the development of a new medium-displacement platform is envisaged, a range between 200-750cc, therefore different and heterogeneous specimens also in use, considering the indications. Models designed and assembled considering the highest quality standards, but also evaluating the competitiveness of the proposal in the respective segment. The prospectus of one “new threshold of access to the Triumph range worldwide”, as well as encouraging the arrival of new potential customers, always considering what has been mentioned.
A partnership highlighted with satisfaction by Nick Bloor, CEO di Triumph Motorcycles e Rajiv bajaj, Managing Director di Bajaj Auto India.
For the brand TriumphFurthermore, the opportunity to strengthen its presence at a global level, considering the constant market evolutions and interesting contexts such as the Asian and Indian markets. For Bajaj, then, it promises an interesting role, appearing as one of Triumph's main commercial partners at a global level, also in logistics and distribution, taking on a key commitment in the distribution of the Triumph range in the Indian market “by a date still to be defined”, as indicated, considering the same expertise in the country. Furthermore, the same Bajaj reality, again considering what has been reported: “will be responsible for representing and distributing the British brand by including the new offering of medium-sized models within the overall Triumph line-up”, in the various Asian and international contexts where Triumph does not currently appear. Where the English brand is already present, “the products developed synergistically will effectively integrate the Triumph range”, offered through the official sales network linked to the house.

Photo: Triumph Motorcycles