Triumph Motorcycles: Tiger 900 and Trident 660 stand out in a growing fiscal year [PHOTO]

Delivered by Triumph Motorcycles Italy 4.800 specimens during the fiscal year just ended. A period between 01.07.2020 and 30.06.2021. Growth reported 38% compared to the same period 2020 and 22% compared to fiscal 2019, the last without the effects of the recent pandemic.

Triumph in Italy

Just over a year ago, Triumph Motorcycles has launched an online sales platform integrated into the dealerships' web portals and containing the different steps to complete the purchase of a new or used model from the range. A digital network called Triumph First.
Furthermore, during 2021, Triumph Motorcycles Italia invested in strengthening the sales network, further increasing its capillarity across the territory, with the opening of 11 new dealerships.
Two complementary and integrated initiatives to overcome the traditional distinction between physical point of sale and digital location, placing the customer at the center in the purchasing phase and offering broad freedom of choice.

Returning to the data, these are performances above the average recorded by the reference market in which the brand operates, that of motorcycles with a displacement greater than 500 cc, which during this period showed growth of 31,7% and 11%. compared to 2020 and 2019.
The market share in Italy is growing, reaching 2021% at the end of the first half of 6,5, with a net increase of half a percentage point compared to what was recorded at the end of the previous fiscal period. Among the highlighted examples is the new range Tiger 900 equipped with three-cylinder units, in the GT, Rally and Sport versions, with 1003 registrations corresponding to 21% of the total during the fiscal year. In second position, but individually the best-selling model within the range, the new one Trident 660 with 629 examples in 4 months, given that the market launch took place during February, as mentioned.

Photo: Triumph