Triumph: the first Concept Store opened in Milan

Triumph Motorcycles lands a Milano and opens the largest Flagship Store of Europe. The famous English brand has chosen a building of 3000 meters in paintings in the area Corvette, to give its customers a unique experience of the British brand; we are talking about a truly innovative space, a sort of paradise for motorcycle enthusiasts, but not only. We at Motoriononline we couldn't miss it and so we went to the inauguration to give you a summary of what happened. What we found ourselves in front of is a concept store, exclusive of its kind, where at the pace of rock music, Triumph he wanted to show us his new business idea, which embodies three souls of the same world: the dealership Triumph Milan, the atelier South Garage and South Garage Cafe & Bistrot.

The new store is first of all the ideal place to discover the world of made-in motorcycles Hinckley, therefore a great display of motorbikes, clothing and accessories, with real gems for enthusiasts. A type of workshop of motorcycle in great style, made even more suggestive by the clothing Triumph, inspired by the fashion of English riders, famous for their rebellious, free and transgressive spirit. In the space dedicated to assistance, Triumph has also set up a laboratory, complete with engine technicians, who will take care of the vehicles in a clean, stylish and highly technological environment, all obviously in line with the brand's philosophy, set on excellence and efficiency, but with an eye on tradition . Great attention also to after-sales, thanks to a workshop ultra modern with 5 decks and a cutting-edge system for disposing of used oil. A point of sale that therefore aims to be totally revolutionary, especially from the point of view of customer assistance.

Furthermore, the South Garage Cafe & Bistrot, which will offer a first-rate experience for the palate, thanks to the advice of the well-known food and wine critic Paolo Vizzari.