Triumph, Best of British Tour 2021: the opening of 11 new dealerships in the area [PHOTO]

During the 2021 Triumph Motorcycles Italy invests in strengthening the "physical" network by increasing its presence and highlighting the opening of 11 new dealerships through the Best of British Tours 2021, an opportunity to safely try out the brand's new range. A parallel initiative integrated with the online sales platform Triumph First, launched in June last year.

Triumph Motorcycles Italia and the Best of British Tour 2021

Eleven locations and over 50 days of activity ranging across the country from 7 May, starting at the new Triumph Orobie dealership. While considering the recent difficulties linked to the pandemic and maintaining due attention, the Italian branch of Triumph Motorcycles is making room for new partners on the Peninsula by strengthening areas already covered or appearing with new showrooms in other cities.

In the initiative, scheduled in 11 locations according to a calendar that can be consulted online on the Tour.triumph.it portal, there are five days of activity established starting from Friday to the following Tuesday, during which it is possible to try out the 2021 range thanks to an enhanced fleet of examples with further models. The new features listed include: the new Trident 660; the new and characterizing ones Bonneville 900 e 1200; the performing and iconic Speed ​​Triple 1200 RS; therefore the versatile ones Tiger 900GT o Tiger 850 Sport. Through the site it is possible to consult the addresses, opening hours and the proposed motorbike fleet, as well as checking for any changes in the format.

The calendar indicated on the occasion is as follows:

7-11 May: Triumph Orobie
14-18 May: Triumph Piacenza Center
21-25 May: Triumph Como and Triumph Roma Ovest
28 May-1 June: Triumph Puglia home to Lecce and Triumph Ravenna
4-8 June: Triumph Sicilia headquarters of Messina and Triumph Bologna Nord
11-18 June: Triumph Abruzzo and Triumph Treviso
21-25 June: Triumph Livorno

The initiative, linked to the platform Best of British Tour, allows us to highlight the new openings, allowing enthusiasts to directly learn about the new Triumph Motorcycles range while always respecting the rules in force to protect everyone's safety, avoiding gatherings. In this regard, measures have been put in place to allow the various tests, remembering that there are five days for each stage compared to more traditional formulas which last over a weekend, precisely to allow interested parties to be better spread out over the days . Online accreditation is not mandatory but strongly recommended, in order to avoid queues, waiting and gatherings on site.

The activity is planned in the area pertaining to the dealership or in a private area where possible, favoring access control. The “pop-up” accreditation facility appears outside the showroom, allowing you to participate without necessarily entering the dealership. A constant cleaning and sanitization service is provided for the vehicles and no item of clothing is available on loan for use, so that it cannot be shared between participants, as indicated. Participation is possible as a "walk in" without reservation, by showing up at the dealership.

Photo: Triumph