Tomoki Taniguchi, appointed motorcycle manager for Suzuki Italia

Tomoki Taniguchi – Change of positions at the top of Suzuki Italia, with effects on the management of the motorcycle division. With the promotion from April to vice president of the Hamamatsu branch, Tomoki Taniguchi becomes responsible for the "two-wheel" business for Italy: from sales to marketing, from public relations to after sales. Taniguchi, after an important experience in England, had returned to Japan in the last three years to remotely deal with various markets in the Old Continent and work as a product manager in the commercial sector.

Born in Kyoto in 1977, Taniguchi was raised and educated in the United Kingdom. In 2000 he was hired at Suzuki in the European Sales Marketing division, with a strong involvement also in product development. From 2007 to 2013 he managed motorcycles and ATVs at Suzuki GB, then returned to the office before the tricolor nomination. Its arrival in Italy, they explain in the branch, is part of the global relaunch project of the brand which envisages a profound review of the current range and the introduction of many new features over the next three years. In this period, the new head of the motorcycle division will focus on passion, technology and innovation to significantly develop sales in Italy, without changing the sporting DNA of the brand. ”The past few years have not been an easy time for the motorcycle industry, much less for Suzuki.” clarified the new Vice President at the same time as the press release of his appointment. “However, the hard times are over and we have responded and will grow, offering the two-wheelers that the market demands, increasing traffic in showrooms and generating profitable business for dealers. In the two-year period 2017-2018 we will introduce several new models per year in the main market segments. In the pipeline there are sports, road, enduro and scooter motorbikes, all products characterized by a highly technological and innovative appeal. Thanks to this strategy, the objective on the Italian market is a growth of 40% by 2017".

An offensive that has already started with the launch of the new SV650 ABS, which will continue with the arrival of the Van Van 125 and 200 and the new GSX-R1000.