TIER: the new campaign "Be inspired by animals" also in Italy

Launched in Milano e Roma the new campaign “Be inspired by animals” bound to TIER, a provider of shared micro-mobility solutions, following Berlin, London, Paris, Stockholm and Brussels. The sustainable and safe campaign is running through various channels such as Digital Outdoor Advertising (DOOH) and Out of Home Advertising (OOH), print advertising, social media and local activations, including collaborations with local influencers, according to the information .

The campaign

The TIER outdoor campaign in Italy, as mentioned, is planned in the cities of Milan and Rome where TIER con operates approximately 4.500 vehicles including e-bikes and electric scooters. Together with the concept of sustainability, the theme of safety also appears at the center of the communication project. Through a dedicated website "Move with TIER", in addition to awareness-raising initiatives in the area, TIER aims to educate citizens on the benefits of using these means of urban mobility, also providing information on how to travel with e-bikes and electric scooters insecurity.

The term tier in German it means animal and, like the many species that inhabit the planet and play an essential role in the ecosystem, TIER wants to pursue the same purpose in its activity. TIER vehicles are designed for sustainability in city contexts, they are an alternative to cars that emit CO2. The new TIER campaign aims to highlight how humans must take inspiration from animals to live and move in a more sustainable way.

Images: TIER