T.ur: a 2023 season with several new features
Three lines, renewed website and new ambassadors
the brand t.ur in the new season it highlights the new collection, a renewed website, three interesting events, two champions and two new ambassadors. The brand for motorbike adventure enthusiasts, linked to the Mandelli Group, highlights the new features for the 2023 season.
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All projects three new Adventure lines, Touring e Dual Sports the three areas of the correspond renewed T.ur. website, where enthusiasts can find different garments in various colors and variations for the female public. Clothing solutions for those who love to adventure, travel and discover new routes even off-road, which can be purchased online and also at retailers.
Speaking of the pilots, together with the renewal of the partnership with Alessandro Botturi, there is also the one with the motorally champion Jacopo Cerutti, who together with T.ur won three overall Italian motorcycle rally titles and participated in two Dakars and several international rallies.
Also interesting is the part of organisers' activities. T.ur has already obtained notable feedback for performance and sensations of use from the HAT Adventourfest of Bobbio allo Sterrare è Umano held in Abruzzo. Highlighted are the TRANSFER HYDROSCUD® jackets and NIAGARA trousers, both also available in the Lady version. However, in the other events at the HAT Adventourfest in Ponte di Legno and Sestriere the entire collection will be shown, from the lightest and most summery garments to the three-layer garments that can be used throughout the year. Different solutions to be evaluated in view of the events following the summer period: the Transitalia Marathon and the HAT Sanremo-Sestriere, where T.ur will appear alongside the two ambassador Renato Zocchi and Bianca Malogioglio.
An interesting partnership that has just started. The well-known and expert African motocross and rally driver, Renato Zocchi, organizes offroad and motocross events including Dal Tacco Al Tassello. Bianca Malogioglio, alias @iambiancam on Instagram with around 40 thousand followers, will face various adventouring events at a national level with the new T.ur lines, according to her instructions.
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