Suzuki V-Strom XT 650 ABS, ready for launch on the Italian market [PHOTO and VIDEO]

Suzuki V-Strom XT 650 ABS – Handling, style, performance and versatility. These are the key points on which the commercial policy of the new Suzuki V-Strom XT 650 ABS will focus.

The Japanese brand will try to conquer the "Dual Purpose”, challenging rivals of the caliber of Honda NC750 and Kawasaki Versys, with a new model that, Nobuo Fujii, vice-president of Suzuki, defined “adventurous, but capable of adapting to all routes”. Starting from the market price, the official launch on the Italian market will take place in a week, the new V-Strom XT 650 ABS will cost € 8.590 including VAT and you can choose between three different colors: Red – White – Matte Grey. The classic black therefore leaves the scene which, as explained by Tommaso Benvenuti, sales manager of Suzuki Italia, no longer "is popular on the market", and the "Suzuki blue" badge is not even imported, which does not seem to be very arousing, especially in Bel Country, lovers of the Enduro segment.

The marketing of the new Suzuki V-Strom XT 650 ABS will take place through various channels. THE Demo Ride, the V-Strom Tour, which will allow Suzuki customers to test the bike along a route of between 200 and 400 km (the choice is at the discretion of the dealers), and financing “the customer decides”. This year Suzuki Italia switches from Agos to Findomestic and offers a particular installment plan that will work in this way. Once the customer has chosen and purchased his Suzuki V-Strom XT 650 ABS, he will be able to decide in the following 6 months whether to conclude the payment in cash, at zero interest, or through installments with an APR and a Tan of around 9%. If, however, he decided immediately for the "traditional" installment plan, the rate would be around 6%. On an aesthetic level, Suzuki especially "pampers" the new "beak". In addition to being a stylistic quirk, the new front element of the V-Strom XT 650 ABS allows you to also improve the air flow towards the radiator, which has now become smaller and therefore conforms to the new aerodynamic choice of the Japanese two-wheeler. The supplied bags also follow the profile of the motorbike to allow the Japanese motorbike to best express itself from this point of view.

La new Suzuki V-Strom XT 650 ABS it will be part of a range of new models that Suzuki is ready to debut on the world market by 2017. The Japanese brand recorded consolidated revenues in the third quarter of 15,4 billion euros (+3,25%) and an operating profit of 937 million euro. Over the last 10 years the Enduro segment has seen notable growth and vice-president Fujii is convinced that the numbers, in the end, will be on the side of the Japanese. In particular, in Italy Suzuki's objective is to sell 5.500 new Suzuki V-Strom XT 650 ABS, which would allow her to record a jump of 18% compared to last year's data, again in the "Dual Purpose" sector. A difficult challenge, but not impossible for a two-wheeler whose family was born in 2002 with the unforgettable V-Strom 1000.