“Ducati style. A story in images”: the book for the 90th anniversary of the brand

Ducati style. A story in images – Proud to celebrate its 90th anniversary together with its enthusiasts, Ducati wants to make this milestone memorable with a photographic volume that traces the history of the company through attention to the style and design that has always distinguished the company brand of Borgo Panigale.

“Ducati style. A story in images" published by Skira (Milan, 2016) is a collector's volume, an evocative journey of unique shots that highlight the aesthetic research and lines of Ducati motorcycles. The volume traces the evolution of Ducati Design through 19 icons: from the Cucciolo to the 1299 Panigale S Anniversario, passing through the 916. Over 150 photos to tell the story of the Borgo Panigale brand in a valuable work composed of 336 pages in Italian and English. A unique story, always aimed at enhancing the beauty, purity and strength of the Ducati style, which together with elegance and performance is one of the three founding values ​​of the brand.

The book was conceived and created within Ducati, from the development of the concept to the choice of photographic style and narration. The photos are by Giovanni De Sandre, who with his great professionalism was able to portray the beauty of each line of Ducati motorcycles.

The shots are macros of the selected bikes. A unique sequence that highlights the aesthetic research and lines of the Ducatis, presented as works of art. At the end of each chapter there is a shot of the entire motorbike, portrayed on a black background, which highlights the main lines and the beauty of its shapes. All the chapters of the book are accompanied by a brief description of the motorcycle and the most relevant aspects of its study, as well as the historical context of reference. Finally, the photographic narration is interspersed with some statements that describe Design according to Ducati.

In closing, the volume dedicates two pages to the salient moments of Ducati history and to the descriptive index of the images. “Ducati style. A story in images” is on sale in all Italian bookshops, on www.skira.net and from 21 December also on the Ducati website at www.shop.ducati.com/it/.