Shark, global growth in 2016 is 11%

Shark – Shark celebrates the excellent result achieved in the 2016 season with a new record of over 400.000 helmets delivered to customers around the world. For Shark-Helmets this result represents a growth in volumes of 10% compared to the result achieved in 2015 and a consolidation of global distribution, which in 2017 will be able to rely on 65 active countries (vs. 60 in 2015).

Even more important was the increase in global turnover, which grew by 11% compared to 2015. Also contributing to the achievement of the excellent results of the season just ended were the important international partnerships with some of the major vehicle manufacturers in the world and the double-digit percentage growth of the Italian market. For 2017, the United States confirms itself as the new objective of Shark-Helmets which in October last year opened a new office - in Chicago, Illinois - for the distribution and marketing of the DOT approved range. Thanks to the increase in volumes and turnover - also linked to the introduction of new products such as the Spartan (in the fiber / sport tourer range), the Skwal and the Evo One, without forgetting the great and uninterrupted success of the Drak - the 2RH Group (2 Ride Holding) is now the third largest in the world in the technical-sports and outdoor clothing sector, with over €90 million in turnover (as of September 2016).

"2016 not only represents a new sales record, but also the consolidation of the important expansion that took place in 2015, achieved thanks to the introduction of new products that satisfied the requests of many customers, in different price ranges and destinations. 'use” – comments Sarah Benadjemia, Country Manager Italy for 2RH – “Italy's result is significant because, thanks to a growth of 28% on 2015, it returns to being one of our reference markets, thanks to the support of the IDE Commercial Agency and the partnership agreement with Yamaha Motor Italia, which gives us has helped maintain a high level of service throughout Italy".

"There are two OEM agreements that we are proud to presentand” – states Soazig Pinson, Key Account Manager of the Group – “For the helmets part, we have started an important collaboration with BMW Motorrad, for the production of a fiber sport-tourer helmet, with unique characteristics, which has already been presented at Eicma 2016. Still from an OEM perspective, we have another important collaboration with the Piaggio Group and in particular with a focus on the Moto Guzzi brand. In fact, in 2016 we created a special and exclusive version of our famous Drak helmet to match the historic brand from Mandello del Lario". Within the 2R Group, Shark-Helmets today boasts 600 employees in total, split between the Marseille headquarters and factories in Portugal and Thailand. Born 26 years ago in France as a specialist in composite fiber racing helmets, Shark-Helmets is today a global manufacturer, with four product families, 13 different shells and over 200 graphic variants in the catalogue.